The Australian Regional Tourism Convention has chosen Ballarat, Victoria as the host destination for its 2021 event, taking place on 11-13 October.
The convention is aimed at local councils, regional tourism organisations, tourism businesses and government professionals wanting to contribute to the future of regional tourism in Australia.
After converting the conference to virtual format in 2020, the organisation is excited to return to an in-person event this year.
“We are thrilled to announce the 2021 convention will be happening in person this year in Victoria,” said Australian Regional Tourism chair Coralie Bell.
“After the year we have all experienced, it’s time to come together in person and feel connected.
“The City of Ballarat is going through rapid growth and delivers amazing visitor experiences and are committed to growing visitation to their region, providing an ideal location for a vibrant and inspiring convention.”
City of Ballarat Mayor Daniel Moloney welcomed the opportunity to host the business event.
“The City of Ballarat and our tourism partners are leaders in regional tourism and we relish the opportunity to show the great work being done in our region to inspire other tourism providers,” he said.
Australian Regional Tourism will soon be calling for expressions of interest for presenters and will be putting forward a famil program to showcase the Ballarat region.