Dallas-based Freeman has bought Sydney-based Info Salons Group.
Info Salons Group originally launched in Sydney 28 years ago and now does business throughout Asia and the Middle East.
Info Salons CEO, Jo-Anne Kelleway, says, “At Info Salons, we have always prided ourselves on delivering cutting-edge, personalised services to our organiser, exhibitor and attendee clients. In joining the Freeman family, we’ll be able to better serve our customers and enter a new phase of growth.
“Our core values of putting our customers and staff first directly align with Freeman’s and makes this acquisition an ideal fit,” she said.
Chief digital officer at Freeman, Richard Maranville, says, “We’re always looking for ways to simplify the event and show planning processes for our clients; and investing in leading digital technologies enables us to provide the robust capabilities show organisers need to thrive in the ever-evolving events industry. This was the case with our recent Blueprint floor plan management solution launch, and it is the driving factor behind our acquisition of Info Salons.
“With the integration of Info Salons’ digital tools into our event management offerings, we’ll be better equipped to help our clients get the most out of their attendee data,” he said.
With Info Salons now a part of Freeman, customers around the globe will have access to the companies’ full range of solutions. In particular, customers in the Asia Pacific and Middle East regions that have worked closely with Info Salons in the past will now have access to even more Freeman digital event management tools.
Going forward, Info Salons applications and tools will be fully integrated into the digital solutions offered by Freeman.
Freeman has been busy with acquisitions in the past year, acquiring Helios Interactive in November 2017, a company that specialises in augmented and virtual reality technology.
In July last year, the company also bought BaAM – a creative production company focused on the sports, culture, and entertainment markets.
A month earlier, Freeman acquired Fusion Brand Experiences – a boutique agency known for its strategic communications and marketing expertise.
Freeman is a 90-year-old, family-owned company with 90-plus locations worldwide and more than 7,000 employees, 2,000 of whom are located outside the U.S.