Kaikoura will host its first famil of trade representatives from North China this week since the 7.8 magnitude quake which shook the regional town in November last year.
The representatives are senior product managers who make key decisions on what is featured in brochures, itineraries and websites for their agencies.
Tourism New Zealand’s general manager Asia David Craig said it’s important to show the travel trade that South Island itineraries can still feature Kaikoura.
“Tourism New Zealand has bent over backwards to get the message out that Kaikoura is open for business,” said Craig.
“It’s great to bring back North China travel trade to Kaikoura. It’s important that potential visitors around the world are given the message that the town is a viable and enjoyable part of any South Island itinerary.”
Around 91 per cent of tourism activity providers and more than 83 per cent of accommodation providers in Kaikoura are in operation.