Ovolo Hotels has become the first official long-term hotel partner of Mercedes-Benz Fashion Week Australia (MBFWA).
With a three-year partnership kicking off from 14 – 19 May, 2017, Ovolo Hotels will become the fashion HQ for the Australian and International designers, editors, buyers, and fashionistas who descend upon Sydney every May.
Ovolo Hotels Australia COO Dave Baswal said, “Since we opened, Ovolo has set itself apart as the destination where effortless style, impeccable design and world-class hospitality truly co-exist. With our new MBFWA partnership, we aim to show the fashion world that we love and embrace them, and that they always have a home at Ovolo. Whether its offering them an unforgettable stay, a central meeting point for drinks, or a mind-blowing ‘OMG-I-didn’t-think-that-was-possible’ event venue, we want industry professionals and fashionista’s alike to know that Ovolo Hotels is where they ought to be.”
During MBFWA ‘17, Ovolo Woolloomooloo will be transformed into Fashion HQ, with a range of activities including runway show viewings, Fashion Week-inspired drinking and dining menus, after parties, model castings and photoshoots held across various areas of the design-driven hotel.
In addition to the hotel activations, MBFWA ’17 attendees will get a taste of Ovolo’s hospitality at a mini Lo-Lounge that will pop-up at Carriageworks.