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BESydney secures 2,200-strong incentive group for 2016

BESydney CEO Lyn Lewis-Smith

BESydney CEO Lyn Lewis-Smith

Business Events Sydney (BESydney) has secured the Cathay Life Taiwan Summit for 2016.

New South Wales (NSW) Minister for Trade, Tourism and Major Events Stuart Ayres said that this addition brings BESydney’s incentive event tally up to $113m this year.

“Groups secured include Nu Skin Greater China Success Trip 2016, Amway China Leadership Seminar 2017 and Cathay Life Taiwan Summit 2016, which is expected to bring 2,200 delegates to Sydney, staying for five days and four nights,” he said.

BESydney CEO Lyn Lewis-Smith said, “This year BESydney has secured incentive events for NSW, spanning sectors including insurance, technology, finance, automotive, manufacturing, pharmaceuticals and direct selling. I’m pleased that Cathay Life Taiwan Summit delegates will visit our shores in May 2016 as a reward for top sales agents who have achieved their targets.  Their visit will support local jobs in our hotels, restaurants and shops,” Lewis-Smith said.

Cathay Life Taiwan senior executive vice president Shan-Chi Liu said, “The Cathay Life team works hard to reach and exceed their sales targets and their reward will be an exciting trip to the vibrant city of Sydney. NSW has amazing nature and iconic landmarks that our delegates will enjoy experiencing alongside world-class shopping and cultural attractions.”

“Our Summits have been held in Japan and China the last couple of years and it’s time to bring our wonderful team of insurance professionals back to Australia,” Liu said.

BESydney has secured 146 events to take place between January 2015 and December 2023, worth up to $404 million in direct expenditure.

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