Spice caught up with Luxperience director of marketing and buyer relations Michelle Papas to find out why MICE buyers should attend this year’s show.
While Luxperience is primarily geared towards the luxury leisure market, there’s plenty on offer for MICE buyers seeking inspiration around incentive product.
“Luxury travel has evolved,” said Papas. “Luxury is more experiential and is more immersive. Clients within the MICE market don’t want anything flashy any more; they want to give back.”
In order to get a handle on this new style of luxury, Papas said MICE buyers should sign up to the Corporate Connect Program.
Fully hosted registrations for the full program are available that include flights, accommodation and invitations to the events, as well as semi-hosted registrations that start at half-day attendance.
Luxperience 2015 is offering a number of networking events including welcome cocktails, a gala dinner and a farewell function, in addition to lunches and morning and afternoon teas.
The program offers pre-scheduled appointments, similar to AIME but Papas said they are not trying to compete. “MICE is their [AIME’s] specialty but we do think there’s value in this show for MICE buyers who are particularly focused on incentives.”
Luxperience will be held from 6 – 9 September at Australian Technology Park. For further information, click here.