The Exhibition and Event Association of Australasia (EEAA) this week steps up its campaign to build a stronger voice for the exhibition industry with the launch of a new brochure at the Australian Business Events Expo (ABEE) when it opens tomorrow and Thursday (15-16 August) at the Sydney Convention and Exhibition Centre.
EEAA general manager Joyce DiMascio said ABEE was a powerful showcase for the exhibition industry, providing the ideal platform from which to grow the membership of EEAA.
“As our membership grows, so too does the voice of the exhibition and event industry,” said DiMascio. “ABEE is an ideal platform for us to connect with organisers, venues and suppliers to present the benefits of being involved in the Association.
“The exhibition and event industry leverages the power of face-to-face so it is most fitting to use ABEE as the launch pad for such an initiative.”
The centrepiece of EEAA’s membership drive is an eight-page brochure that outlines the value of exhibitions and the benefits of joining the Association. It features testimonials from six leaders in the exhibition sector who describe the worth of being actively involved with EEAA.
Over the past 12 months EEAA has campaigned consistently to advocate the importance of the exhibition and events industry. It has been particularly active in Sydney with the redevelopment of Darling Harbour and also in Victoria and Western Australia.
DiMascio said the Association was ramping up its communications to remind marketers of the effectiveness of the exhibition channel in reaching a highly engaged and motivated audience.
“EEAA has always presented the benefits of investing in exhibitions and we will continue to do this for our members,” said DiMascio. “Getting the message out about the power of exhibitions is integral to our work. The brochure reinforces this position with the inclusion of key facts about the results that are generated by both trade and consumer events.”
Not attending the ABEE show? The brochure can be downloaded by clicking here.