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Australian Egg Corporation teams with celebrated Chef for Pancake Day

Sydney CBD morning commuters were pleasantly surprised by a hot breakfast and a bit of fun last Tuesday, (21st Feb) when the Australian Egg Corporation hosted an experiential marketing event for Pancake Day in Martin Place.

The event included quirky activities such as pancake flipping.

Shrove Tuesday, otherwise known as Pancake Day is an occasion celebrated all over the globe, but most Aussies are missing out so this year, Australian Eggs encouraged morning commuters to join in the celebration with Brad Jolly, award-winning chef of Alchemy Restaurant and once the personal chef to the Queen Mother.

Award-winning chef of Alchemy Restaurant, Brad Jolly was on hand to assist morning commuters in the celebration.

The event, held from 7-11 a.m. including a live pancake cook-off, pancake flipping demonstrations, plenty of free pancakes and more.
“Pancakes are one of my favourite foods – not only are they tasty, they’re also extremely versatile, easy to cook and fun to flip – something our family always loves to try.” 

Morning commuters enjoying a pancake breakfast courtesy of the Australian Egg Corporation event

The event was staged in the high traffic pedestrian area  of Martin Place during the morning commute and crowds certainly gathered to test their skill at pancake making, learn how to flip with finesse and of course, grab a tasty breakfast.

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