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Boutique hotel Sofitel So to open in Singapore


Sofitel Luxury Hotels has announced the latest addition to its luxury network in Asia, with the signing of Sofitel So Singapore, the world’s third Sofitel So label hotel.


Established and well-respected in the industry, Sofitel’s designer, ‘boutique hotel’ label, Sofitel So embodies stylish modern living

Located at 35 Robinson Road, a heritage building in the heart of Singapore’s CBD, Sofitel So Singapore will provide a unique blend of French elegance and the spirit of art-de-vivre with local charm and will cater to business and leisure travellers seeking style, luxury, culture and comfort, while keeping the essence and prestige of the 35 Robinson Road building intact.

“We are proud and excited to have our first Sofitel Luxury Hotels footprint in Singapore with Royal Group,” said Markland Blaiklock, Senior Vice President of Sofitel Asia Pacific.

“The 35 Robinson Road building with its iconic façade is an ideal place to showcase Sofitel So, the label that brings together the essence of design and city soul.”

“Designed for a lifestyle in this dynamic city, we introduce a playful twist of the cutting-edge interior design concept enhanced with the latest technology that answers to the cosmopolitan lifestyle. With the exceptional Sofitel French hospitality, we are creating a unique address of Sofitel So Singapore for this vibrant city and the world,” added Blaiklock.

Set amidst one of Singapore’s most prestigious addresses, the neoclassical heritage building is located at the heart of activity in Singapore’s bustling city centre and is within walking distance from Marina Bay area and close to premier shopping belt, Orchard Road.


Sofitel So Singapore’s signing ceremony held on 24 October 2011

Sofitel So Singapore will have 134 guestrooms including 23 suites and is owned by Royal Group Holdings, a Singapore-based organisation that focuses on the development of hospitality projects at unique locations with historical relevance.

The development at 35 Robinson Road is said to commence next month, while Sofitel So Singapore is schedule to open in the first quarter of 2013.

With the addition of Sofitel So Singapore, the group currently has a network of four hotels under its Sofitel So label in locations around the world- each blending design with French luxury and the essence of the destination.

The first location was the Sofitel So Mauritius, which opened in December 2010. Sofitel So Bangkok, the first urban Sofitel So, is expected to open in the first quarter of 2012 and the fourth Sofitel So hotel in the pipeline, Sofitel So Mumbai, is set to open in 2015.

Working with an aggressive development strategy Sofitel Luxury Hotels have also signed Sofitel Kiev Lyuteranska in Ukraine which is poised to open in 2013 and Sofitel Frankfurt Opera in Germany which is scheduled for 2014.

With 150 guestrooms including 30 suites, a restaurant and lobby bar, a So SPA and So FIT in the making, Sofitel Frankfurt Opera is located in the heart of town, next to the Opera House and near the major international company headquarters and luxury boutiques on Goethestraße, the Frankfurt equivalent of the Parisian Avenue Montaigne.

Located within a short distance from the Opera house and Saint Sophia cathedral, Sofitel’s Kiev Lyuteranska establishment will offer 289 guestrooms including 31 suites, two restaurants, a bar, and a vast 1000 sq metre area, with So SPA and So FIT and seven modular meeting rooms and a ballroom.

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