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From Amway to LG- Sydney wins another mega-incentive


Shortly after hosting the mega 8,500 pax Amway China Leadership Seminar event in January, Business Events Sydney (BESydney) has announced that Sydney will welcome close to 3,000 LG Group incentive delegates from Korea to the harbour city this year. This group is expected to generate $14.4 million to the local economy.

Qualified LG staff will travel in weekly waves to Sydney between the periods of March to June and September to October this year.

Similar to Amway China who visited Sydney in 2005 and again this year, LG is a long-time client of Sydney. A repeat visit from this conglomerate is a clear indication that Sydney can continue to provide the inspiration that companies need to motivate sales staff.

“We continue to build on the strong base of business relations we have established in Asia over the years to engage and encourage interest for Sydney. For clients who have been to Sydney before, our role becomes even more exciting as we need to constantly evolve our ideas and recommendations.

Winning events for the city is a great achievement. With competition intensifying, retaining loyalty is an even bigger win for the team. This is exactly what we are doing, “said Jon Hutchison AM, Chief Executive Officer BESydney.

LG’s itinerary will encompass a wide range of NSW experiences. Besides a full day’s program in the city, delegates will spend a day in the Blue Mountains and then venture north to overnight in Port Stephens. Delegates will also have the option to select a farm experience or a tour of the Central Coast region.

Hutchison added, “Sydney is certainly setting its sights to further grow its position as Australia’s leading city for conferences, corporate meetings and incentive groups. It takes a whole of a city collaboration to bring it all together.”

Since opening its office in Hong Kong in 2003, BESydney has confirmed an estimated $316 million worth of business from Asia for Sydney, of which 75% originates from North Asia.

“With still four months to go to the end of the financial year, our Asia team has already confirmed 17 incentive programs, which is double the number of wins this time last year. This translates to a total of $35.3 million of incentive business secured for the State, an increase of 42% from last year,” added Hutchison.