The launch of a three-day SuperCarnivale of entertainment including acts such as Empire of the Sun and V8 motorsport was celebrated at a spectacular event held on the Gold Coast on Thursday April 22.
The event, which took place on the Great lawn of the Broadwater Parklands announced the new annual entertainment festival to take place over the October 22-24, 2010 weekend.
The three-day mega event will bring V8 racing and top musicans to the Gold Cast
Attended by hundreds included media, local community and businesses, government, and sponsors announced the new V8, the SuperCarnivale, now managed by Gold Coast based V8 Supercars Australia – included the introduction of Armor All as the major naming rights sponsor.
Eighteen international stars unveiled three massive nightly concerts at the Broadwater Parklands which will take place during the event. Some of the confirmed artists will include Empire of the Sun, London DJ Ian Carey from the Ministry of Sound, Kid Kenobe and MC Shureshock, Sneaky Sound System, The Potbelleez, Noiseworks and many more.
The Armor All Gold Coast 600 will be the official name of the V8 Supercar Championship Series component. Additionally the emphasis on families has meant a total redesign of the circuit, cheaper and more grandstand seat options, with most covered, the clearing out of Macintosh Island Park for all new family and alcohol free zones, new general admission areas and easier access around the circuit.
The recently opened Broadwater Parklands offered ample space for the launch event
“Because of the world-wide reputation of V8 Supercars these international drivers want to come to the Gold Coast to co-drive with our home-grown Champions such as Craig Lowndes, Jamie Whincup and Garth Tander – drivers who can mix it with the best in the world,” said Queensland Premier Anna Bligh.
“They will take part in the Armor All Gold Coast 600; however, the Gold Coast Supercarnivale is more than just a car race. There will be a huge range of on and off track activities for families, race goers and spectators at this totally refreshed event.
“Most ticket prices will be substantially reduced,” said Bligh, adding that the new format and attractions will make the Gold Coast SuperCarnivale a huge motor-racing and tourism drawcard for the region with an estimated $60 milllion injected into the Queensland economy and more than 500 jobs created.
Hundreds attended the event held to celebrate the launch of the newly-named event
V8 Supercars Chairman Tony Cochrane said he was ecstatic with the launch of the new Armor All Gold Coast 600 which will feature some of the biggest names in the sporting world from 12 different countries.
“A SuperCarnivale of entertainment, the event will be headlined by the Armor All Gold Coast 600 in their third endurance event for the season, pairing with 18 international drivers (one per team) across two 300km races over the three day event,” said Cochrane.
“Combining racing with entertainment, the Rock’n’Race format that has proved so popular at other events such as the Sydney Telstra 500 and the Clipsal 500 will be an integral part of the Gold Coast race, with the Broadwater Parklands precinct to host concerts for up to 35,000 same day event patrons each night of the event.
“Admission to the concerts is free with a same day event ticket, as will be all of the on-track entertainment and plenty of other racing from the best Australian support categories.
“With the new look launched tonight we also welcome Armor All as naming rights sponsors in a four-year extension to their already extensive involvement in our Championship.”
For more information on the event, participating racers and confirmed musical performances as they are announced, visit the website by clicking here.
Tickets to the event are available through Ticketek.