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Designer Incentives & Conferences India Wins At SITE


Designer Incentives & Conferences, India together with their client Master Events of Belgium have won a SITE Crystal Award for the Most Effective Use of a Motivational Experience for an External Business Solution for their program ‘India, Land of a Billion Smiles.’

SITE, the Society of Incentive Travel Executives, has recognised Designer Incentives & Conferences during their 2009 International conference in Aruba on 31 Oct.


Unforgettable Indian incentive experiences can be easily organised
with award-winning Designer Incentives & Conferences through
Nemonic Concepts.

Coca-Cola Enterprises Belgium enlisted the organisation to design and execute a reward recognition program to managers of a major supermarket chain. The beverage giant was direct in stating the desire to give the winning managers an adventure they would never be able to have on their own, to find a destination a little off the beaten path, to showcase the true culture of the selected location and to involve the winners with that culture.

Coca-Cola Belgium gave Master Events and Designer Incentives & Conferences the mission of making this motivational trip a reality. Together, they identified the perfect location and created a motivational environment to inspire the participants to the same level of performance in the future.

India was chosen as the destination because it is a country of contrasts: guests can feel like one of the royal Maharajas and also learn about the lives of everyday people. Careful planning was devoted to every detail so that the participants would be engaged in the environment at every step.

In Bombay, guests witnessed many of the traditional aspects of Indian life. They spent time with the Dabbawallas, or Lunch Box Carriers, who distribute 200,000 lunch boxes to offices all over the city each day. Delegates also were introduced to Bombay’s ‘open laundry’ system, a method that is unique to that city and has been in existence for generations.

At the Osian Camel Camp, the guests were treated to a uniquely Indian luxury experience. The group was transported by motor coaches until a surprise ‘breakdown’ occurred in the middle of nowhere. Suddenly, the managers were greeted by a marching piper band, and Jeeps took them the rest of the way to their opulent tents.

In the Jodhpur area participants were invited into the village of the Bishnoi, who are perhaps the world’s first environmentalists. The Bishnoi shared their beliefs of preserving animal and plant life, and the guests were able to participate in the community’s traditional opium welcoming ceremony. The same city was host to the magnificent gala evening, held at the Umaid Bhawan Palace. There, everyone danced the night away in traditional Indian garments tailored just for them.

Master Events and Designer Incentives & Conferences overcame several challenges to ensure that the trip was truly a one-of-a-kind experience. The rewarding travel program attained Coca-Cola Belgium’s vision of a trip unlike anything the guests would ever experience again. The event successfully combined luxury and authentic Indian culture to reward the participants and motivate them towards continued excellent performance. The client was exceptionally pleased, stating that “thanks to your ideas and teamwork and the valuable partnership we established, we all reached the final objectives set by this program.”

Designer Incentives & Conferences India will be exhibiting at AIME 2010 to be held in Melbourne from 1 to 3 March, 2010 at the Melbourne Exhibition & Convention Centre.

For further information on customised incentive reward programs or individually designed F.I.T. itineraries contact Nemonic Concepts, which represents Designer Incentives & Conferences India / Designer Holidays India in Australia and New Zealand on +61 2 9526 8519.