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SA Convention Expert Lured to Qatar


The thrill of securing some of the world’s most prestigious events for one of the world’s fastest growing economies has attracted marketing professional Sue Hocking to take on the role as director of sales at the new Qatar National Convention Centre (QNCC).


Sue Hocking has been appointed director of sales at the
new Qatar national Convention Centre

With more than 20 years’ convention industry experience, ten of which were at the Adelaide Convention Centre where she held the position of director of sales and marketing, Hocking has experience in all aspects of venue operations.

“With the country’s global vision to become a world leader in innovation, education and research, our challenge is to encourage some of Qatar’s leading scientists, medical experts, and industry specialists to bid for the rights to host a future international association convention to Doha,” Hocking said of the opportunity to position Qatar as one of the leading convention and meetings destinations in the Middle East.

“Working closely with members of the Qatar Foundation, major corporations and trade associations, it is our primary focus to assist these industry specialists in winning the right to host these prestigious events in Doha. That is my passion, it truly is a rewarding experience.”

QNCC general manager, Paul D’Arcy, who recently returned from Europe promoting the QNCC’s opening in 2011, said he was delighted with Hocking’s appointment.

“Ours is a very long term business, with some of the world’s most prestigious international associations searching for future locations and venues for 2013 and beyond,” he said. “It is essential to have a team of highly skilled professionals, such as Sue, join our rapidly expanding team.”

QNCC is managed by AEG Ogden, one the of world’s leading venue management specialists.