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Cooks Islands Launch Australian Marketing Campaign

By Jill Innamorati-Varley

The Cook Islands Tourism Corporation launched its new Australia marketing campaign on Wednesday (September 17) to highlight the region’s strong elements of romance, secluded escape, gentle immersion, my family, history and legends, connection to the environment and adventure.

Speaking at the launch, Cook Islands Tourism Corporation CEO, John Dean, outlined the reasons why the destination is capturing so much attention.

“While always considered one of the most romantic destinations in the world, the Cook Islands have now been transformed by a new range of upscale accommodation having opened in the last two years, as well as a range of existing resorts already popular with Australians,” he said.

“The good news for Australians is that not only are these places offering exceptional service and locations, but they also compare favourably price-wise to anything remotely similar in the region, with something to offer everyone — from great cuisine, wine and coffee to world-class diving in our lagoons,” he said.

Also in attendance were representatives of some of the Cooks Islands better known conference resorts, The Rarotongan
Beach Resort & Spa, The Aitutaki Lagoon Resort & Spa and The Edgewater Resort & Spa. Representatives of Polynesia Blue and Air New Zealand also attended.
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