The CBD hotel will change its name to Paradox Sydney, following an agreement to be managed by lifestyle hotel and resort company Paradox Hotel Group.
“Paradox Sydney will embody a refined blend of contemporary design, thoughtful service and a strong connection to local culture,” says the company in a statement.
“This rebranding reflects our commitment to delivering a hospitality experience that goes beyond accommodation, providing meaningful, tailored stays for discerning travellers who expect excellence and authenticity.
“We are confident the Paradox brand will bring long-term value to our partners and guests, raising the bar for hospitality in Sydney and further enriching the city’s vibrant travel and business landscape.”
Photo at top: iStock/sfe-co2.
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