The company has signed an agreement with KS Hotels & Resorts, which recently purchased the Vibe Gold Coast property and will renovate it before relaunching as AC Hotel Gold Coast in mid-2026.
The extensive renovation will commence in late 2025 and once complete will feature 202 guest rooms, all-day dining restaurant AC Store, AC Lounge and bar, a swimming pool, gym and a 120-person meetings and events space.
AC Hotel Gold Coast will be the first property for the brand in Queensland, and just the second in Australia behind AC Hotel Melbourne Southbank.
Located in the heart of Surfers Paradise, the property will be an upscale lifestyle hotel.
“We are thrilled to collaborate again with KS Hotels & Resorts following their latest acquisition in Australia, and we are excited to expand our growing footprint on the Gold Coast,” says Richard Crawford, vice president – hotel development, Australia, New Zealand and Pacific at Marriott International.
“It is a market we know exceptionally well … AC Hotel Gold Coast will offer our loyal guests a new price point and product offering.
“The power of Marriott International’s leading distribution platforms is fuelling exciting interest from hotel owners eager to rebrand existing hotels … close to 40 per cent of our global hotel signings in 2024 were existing hotels seeking to join our portfolio.”
AC Hotel Gold Coast will join Marriott International’s two resort properties in the region: JW Marriott Gold Coast Resort & Spa and Sheraton Grand Mirage Resort, Gold Coast.
“Marriott International celebrated a record-breaking year in 2024 with an outstanding number of signings in Asia Pacific, excluding China (APEC), underscoring the region’s immense growth potential,” says Tristan Cooper, director hotel development, Australia, New Zealand and Pacific at Marriott International.
“We are particularly excited by this latest signing, which will enhance our expanding Marriott Bonvoy portfolio and offer an exceptional experience in a globally recognised destination following a substantial refurbishment and reopening ahead of the 2026 Summer.”
