Discovering Melbourne’s cultural centre

Melbourne’s Fed Square is the beating heart of the Victorian capital – a civic, cultural and community hub with endless opportunities for stunning events to remember, writes Luke Wyman, the venue’s senior manager of events.

Situated in Melbourne’s cultural heart, Fed Square is an award-winning architectural icon, with versatile indoor and outdoor spaces for hire. As the place Victorians gravitate towards to celebrate major moments, it’s the natural destination for the city’s biggest events.

Versatile spaces for bespoke events

The cobblestoned Main Square with its main stage, big screen and state-of-the art lighting capability is ideal for major public events, festivals, performances and presentations. Swanston Street Forecourt – with the street-facing, three-story North Screen – is the Square’s most trafficked space, making it a highly sought-after location for experiential brand activations.

The Edge is a modern amphitheatre of glass overlooking Melbourne’s Birrarung (Yarra River) and Arts Centre Spire. It is perfect for conferences, AGMs, talks and performances.

Breakout spaces with views to die for

Book the professional and fully AV-equipped Boardroom for meetings and workshops, and then gather for networking drinks afterwards on the Boardroom Terrace – a glass of bubbly in hand as you watch the sunset over the Main Square and Flinders Street Station.

Working with partners such as ACMI, Zinc and the Koorie Heritage Trust (KHT), the team can create a unique multi-venue conference experience with breakout spaces and bespoke networking opportunities.

Onsite expertise

An event coordinator is onsite at Fed Square to help clients curate events to remember, plus an expert AV supplier ensures every event goes off without a hitch. With onsite catering options from a range of excellent providers – including Mabu Mabu, a First Nations business heroing native ingredients, and Chocolate Buddha, for deluxe sushi platters – planning for event food and beverage options is a breeze.

Informal gatherings before and after the main event

Providing relaxed surrounds for your stakeholders to mingle in is vital because this is where conversations that matter happen. At Fed Square, you have the benefit of ready access to a range of award-winning restaurants and bars onsite – many with private function spaces to curate a corporate experience for networking and conversation away from the bustle of the main event.

Screenings and cultural tours

With KHT, ACMI and Ian Potter Centre: NGV Australia all located at Fed Square, there are numerous options to enhance your event through integrated cultural experiences, exhibition tours and screenings. Your dedicated Fed Square event coordinator can help with curating an event experience for clients or corporate stakeholders, connecting you with cultural partners for an experience to remember.

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