A delegation of 120 lucky international convention and exhibition professionals made their way to Macau recently for a four day, three night famil to explore MICE opportunities with Sands Resorts Macao.
Meeting professionals and media from Australia, China, New Zealand, USA, Europe, Japan, Korea, Singapore, India, Taiwan, Hong Kong, Malaysia, Indonesia and Thailand attended the event, which kicked off with Bon Vivant, a Fresh themed welcome cocktail party at the Parisian Ballroom.
Day two saw guests participate in Ultimate Connect, a mini-conference with a Q&A session covering a range of meetings and events industry hot topics. Other events included Ulti-Mart, which showcased Sands Resorts Macao’s world-class properties and other offerings as well as Macao itself as a destination and Ultimate Chef, which saw delegates form teams to take part in a thrilling cooking competition.
The final event was Ultimate Show Time, which included a pre-gala dinner cocktail event at The Venetian Ballroom with a black and white theme and beautiful Venetian style masks. During the gala dinner, Sands Resorts Macao showcased its wide range of products and services, including gourmet dining, superb entertainment and state of the art audio-visual (for detailed event information see appendix – The Ultimate Download – Highlights).
Ruth Boston, Senior Vice President, Marketing and Brand Management, Sands Resorts Macao, commented: “We are seeing increasing visitor numbers from non-traditional markets – for example, a threefold increase in meeting and conference business booked by meeting planners in the United States against more typical feeder markets of China, Taiwan, Japan and Korea. Demand from Europe is also set to exceed expectations through to 2020, coming in the top three markets for our managed hotels. This wider international interest is driving demand for more enriched and diversified offerings.
“One of the other key messages we particularly wanted to get across to participants at The Ultimate Download was the wonderful culture and heritage that is here in Macao, including its UNESCO world heritage sites. It is through events like these we can showcase not just the range and quality of our meeting facilities but also the wider beauty of Macao.”