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WA to launch Chinese trade famils

Ni hao WA 2014 will take place for the first time in Western Australia on Tuesday, March 11, 2014. Selected Chinese trade buyers will tour Perth and the regions as part of a familiarisation program to gain greater product knowledge before participating in one-on-one appointments with the Western Australian tourism industry.

Tourism WA’s China team

The event provides a cost effective and convenient way for Western Australia’s industry to promote their China Ready products and services to buyers and to further strengthen business relationships with trade partners from China.

This event will also include a Business Forum with travel trade opinion leaders from China and networking lunch and dinner with key industry partners and trade media. The panel consists of high-calibre Chinese travel industry leaders and they will share their vision on the future trends of the China outbound market including topics such as current behaviour of Chinese consumers and how to position Western Australia to capture different segments of the China outbound market.

Registrations for participation close on January 16, 2014 and all applicants will be assessed by an internal Tourism WA panel.