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Perth Event Show expands focus to capture a bigger market

CMS Events will include marketing, technology and communications in the Perth Event Show purview to boost corporate attendance and changed the dates to a less hectic time of year for planners. 

Taking place on June 18 and 19, the general presentation and format will be maintained with some minor tweaking of the exhibitor base, while still delivering a good range of quality products for the events industry.

The expected take up of exhibitors will include Associations, Catering, Communications, Display / Theming, Entertainment, Exhibition Hire, Financial, Insurance, Legal, Marketing, Media, Promotional and Retail Products, Services, Staging & Audio Visual, Technology, Transport and Tour Operators and Venues.

A larger attendance will be achieved through a more directed visitor marketing approach using a mix of key broad media options, cooperative marketing, digital and social media solutions.

Buyers expected include Business Owners, Conference Organisers, Event Organisers, Event Planners, Government Agencies, Meeting planners, Office Professionals, Personal & Executive Assistants, Public Relation Professionals and Senior Managers.

The event program has been well received and will include a minimum of 10 seminar sessions over the two days as well as two industry lunch functions and the popular After Dark networking event.

The Perth Event Show Perth’s is Western Australia’s major trade show for event solutions and business marketing ideas and will attract influential buyers who are ready to make decisions for their company’s marketing and promotional needs.