As well as being the official beer sponsor for Mercedes-Benz Fashion Week AustraliaÂ (MBFWA) , Peroni teamed up with Double Bay restaurant and bar,Â PelicanoÂ to create a pop-up bar in Sydney’s Martin Place.
Sydney’s Martin Place saw guests roll in for a wrap party, celebrating MBFWA in pop-up fashion.
The pop-up bar serving both Peroni Nastro Azzurro and Peroni Leggera ran from 8 to 12 April, streaming live footage each day from Fashion Week.
Last Friday night (12 April), Peroni, in collaboration with Pelicano held a wrap party at the temporaryÂ venue which featured live entertainment from DJ’s Michael di Francesco from well known group Van She as well as from Sydney duo The Fader’s.
Live footage was streamed on the big screen, keeping guests conected.
Guests enjoyed Peroni Nastro Azzurro and the lower carbohydrate Peroni Leggera throughout the evening while Pelicano creating a special menu for the event.
The entire eveningÂ eventÂ welcomed around 450 people with the Peroni VIP area hosting aboutÂ 50 special guests.Â
IMG kept guests connected to the style of the festival with a huge screen set-up with a live feed from the runways at MBFWA at Sydney’s Carriageworks.