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Priava launches flaghip product in Sydney


Venue and event management software company Priava launched its newest flagship product ‘Priava’ over cocktails and canapés, on Wednesday 6th June.

The event, opened by the Hon Simon Crean MP, Minister of the Arts, Regional Australia, Regional Development and Local Government, was held in celebration of the launch of the new product and also offered an opportunity for Priava to catch up with its considerable customer base in an informal setting.


Priava CEO James Pegum welcomes and thanks guests in attendance.

Held at Simmer on the Bay in Sydney’s Walsh Bay, the venue provided the ideal space for Priava to launch its newest product, with the cloud backdrop providing the perfect setting and left guests feeling as though they were devouring canapés and sipping cocktails among the clouds.

The launch also gave event attendees the chance to experience how Priava’s technology can help simplify the management of event and venue bookings to make the process more streamlined and profitable, through a live demonstration of the product from Priava CEO James Pegum. Guests also heard how Priava can be used to track sales and enquiries and formulate optimal room configurations for large and small organisations.


Priava clouds featured in the event space.

Attendees comprised of a range of Priava’s strong customer base, including guests from the event management, hospitality, arts and entertainment sectors such as Royal Botanic Gardens, Doltone House, Sydney Attractions Group (includes Sydney & Melbourne Aquariums), Sydney Olympic Park Authority, The Powerhouse Museum, Australian National Maritime Museum, RMIT University, and Luna Park Sydney.


The event’s Morrocan-inspired canapés were a hit with guests.