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Moreton Hire launches new shell scheme design at Grand Designs Live Australia

Leading exhibitions and events specialists Moreton Hire are set to create a stir in the industry with the launch of their brand new high impact shell scheme, titled the Evolve.

Moretan Hire launched their new shell scheme, Evolve at Grand Designs Australia Live.

Evolve is an innovative flush wall system which delivers clean lines and an ultra-modern look whilst being incredibly practical. It took 12 months to develop and the results will deliver enormous benefits for exhibition companies and exhibitors alike.

The Evolve made its public debut at Grand Designs Live Australia 21-23 October 2011, Sydney Convention and Exhibition Centre amongst some of the best and innovative home design products on offer in Australia.

Roger Motteram, Chief Operating Officer, Moreton Hire believes Evolve sets a new standard for the exhibitions industry.

”We know exhibitions are a key component of a business’s marketing plan, and so the pressure is on businesses to make the most of that opportunity.

Evolve has been designed to help customers better connect with their clients and promote their brands

Enhancing and maximising exhibitor booth presence through a 600mm high fascia, The Evolve leaves the branding uninhibited from aluminium framing while PVC covers enclose the white powder coated upright posts and can be changed to suit the customer’s colour scheme.

“The Evolve has the modularity and changeable in fills of Moreton Hire’s well known Syma System allowing graphics to be used within the wall panels. It’s innovative hidden in -wall cabling provides the exhibitor with more lighting and audio visual options without unsightly cords and cables showing,” said Motteram.

“Grand Designs Australia Live was an ideal place to launch the innovative new shell scheme.

“The Grand Designs Live expo is new to Australia and great design is integral to the show, so there wasn’t a better place to launch the Evolve shell scheme and show the industry what is now possible from Moreton Hire.

“The Evolve is cutting edge. 18 months ago we asked Moreton Hire to deliver something new and innovative for the show and they delivered; the Evolve shell scheme was part of that innovation.

“Not only did it deliver great looking and modern exhibitor booths, it also was easy to install and had many extra practical benefits. The Evolve shell scheme complimented the surrounding custom stands and ensured Diversified Exhibitions and the Grand Designs Live Show set a new benchmark for design in home shows across the industry. We could not have delivered such an impressive show without this new product from Moreton Hire.”

The new Evolve shell scheme was used to display 75 shell exhibitors at Grand Designs Live, maximising over 1000sqm of space for exhibitors and organisers.

The Evolve was used by all exhibitors at Grand Kitchens and Bathrooms, Grand Building, Grand Outdoors, Grand Interiors, Designer Garden and the Design Quarter.

Major event organisers and exhibitors can find more information about Evolve at

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