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Destination South Australia 2011 attracts MICE buyers

Adelaide’s showcase for business events and incentive travel, Destination South Australia (DSA) will be hosted and organised by the Adelaide Convention Bureau between August 2-6 2011.

DSA is South Australia’s only tradeshow for the MICE industry

DSA, an annual event is responsible for bringing tens of millions of dollars into SA each year as a result of the one on one meetings and touring schedule undertaken by the invited event and incentive buyers and planners (from interstate and overseas) – the 2010 event realised around $41m income for the state.

The Bureau has announced that the 2011 event will be the most extensive ever, with an increased international delegation from Asia and New Zealand.

DSA 2011 will be a great platform for regional exhibitors with regional familiarisation tours to be hosted for invited guests

Activities for Destination SA guests will include a series of regional familiarisation tours to the famous Barossa Valley, Kangaroo Island, The Adelaide Hills, McLaren Vale regions and the CBD where they will experience the very best food, wine, activities and accommodation SA has to offer.

A major part of the event  will be based around an exhibition and a series of personalised appointments with local businesses and organisations who may in turn benefit from the future business bought into the state. A record number of local businesses are set to participate in this exhibition and networking opportunity.

Significant points of interest for visiting buyers this year will include the exciting developments surrounding the Adelaide Convention Centre and Adelaide Oval, and the launch of the Incentives Adelaide program. The latter is projected to stimulate great interest in unique regional experiences.

The anticipated event’s social calendar will have the invited guests attend a welcome reception in the Mortlock Chamber at the State Library and a closing gala dinner at the Adelaide Oval Function Centre

During the five day event, the Adelaide Convention Bureau will offer interested South Australian based event organisers a membership opportunity or a chance to learn about the free one stop shop service offered to event organisers.

For more information about Destination South Australia 2011, visit