Leading Australian brand experience creators 2Fish have been announced as a finalist in three categories in the upcoming 2011 Australian Event Awards: Best Achievement in Design, Look & Theming; Best Achievement in Marketing, Communication or Sponsorship; and Best Technical Achievement or Innovation.
The 2Fish brand experience programs were selected from hundreds of entries and an incredibly diverse range of industries.
“The diversity of categories in which we are finalists and the unique requirements of each brand experience program reflect the emphasis we place on putting our client’s unique brand character and creativity at the heart of everything we do.”
“Our experienced team never stands still, bringing energy and passion to all that we do,” said managing director, Adam Mortimer.
2Fish is nominated for:
Best Achievement in Design, Look & Theming: Qantas Hub, Australian Grand Prix 2011.
For Qantas’ most significant title sponsorship at the 2011 Melbourne Grand Prix, 2Fish created the Qantas Hub, a members-only style hospitality area for Qantas Frequent Flyers. It offered guests welcome sanctuary amidst the high energy racing at the iconic Albert Park circuit.
Created by 2Fish: The Qantas Hub at the 2011 Melbourne Grand Prix
Best Achievement in Marketing, Communication or Sponsorship: Drumstick Walk on Water. 2Fish and client Drumstick made waves at the 2011 Australian Open by giving tennis fans the chance to ‘Walk on Water’. Participants could walk on water by getting into giant, inflatable, branded Drumstick beach balls. The experience drove sales of 58,000 cones and delighted more than 5,000 participants.
Best Technical Achievement or Innovation: Hot Wheels™ Secret Race Battle, Circular Quay, Sydney. In March 2011 2Fish partnered with international digital shop MUSE & Hot Wheels™ to light up Circular Quay. In showcasing groundbreaking 3D projection technology at Customs House, the Hot Wheels Secret Race Battle set a new benchmark for 3D projection in Australia.
Watch the video of the projection at: http://www.youtube.com/watch?v=6GcighIL9w0
The 2011 Australian Event Awards winners will be announced at a gala dinner on Thursday 6 October.