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Sony Ericsson launches 2011 Xperia smartphone range

Sony Ericsson Australia celebrated the launch of the 2011 Xperia smartphone range at pyd warehouse in Sydney with 150 customers, competition winners, media and industry partners.

Guests arrived to the pyd warehouse in Sydney for the event.

Guests were invited to step into the Sony Ericsson’s Xperia World, bringing to life the brand’s new range, which includes the world’s first PlayStation certified smartphone.

As the exclusive spirit sponsor for the event, Russian Standard ensured guests were kept suitably refreshed as they journeyed through the Xperia™ world, with the crisp, lemon taste of Russian Standard Vodka Citrus RTD, served by gaming legends, Slash (Guitar Hero), Ezio (Assassin’s Creed) and Lara Croft.

‘Steve Madden’ keeping guests refreshed with Russian Standard Vodka’s Citrus RTD’s.

Australian DJ-Darlings THE FADERS added to the night’s entertainment while Bruce Lee showed off some moves on the dancefloor.

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