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Toga’s CEO turns Undercover Boss for new reality TV series


Rachel Argaman, Australian Hotelier of the year, has been scrubbing, cooking and cleaning to find out how Toga Hospitality can improve guest service and reward the unsung members of the Toga Team as she went incognito for a new Network Ten TV Series ‘Undercover Boss’ 

Recently, in front of over 200 Toga Team Members, Rachel Argaman, CEO of Toga Hospitality, announced she has been working undercover at Vibe Hotels, Medina Apartment Hotels and Travelodge Hotels. Her experience will feature in the Australian version of the hit series Undercover Boss, which has begun on Chanel TEN last Monday (October 18).


Toga Hospitality CEO Rachel Argaman went ‘Undercover’ as part of a new TV series

Argaman wanted to learn and experience first hand what the company can do to improve each and every guest experience and to ensure that Toga Hospitality is, and remains, a compelling place to work as well as to stay.

She left the comfort of the office and her home to take part in a unique undercover mission to examine the inner workings of the company. A familiar face around each of Toga Hospitality’s 51 hotels, she was heavily disguised and donned various uniforms as she learnt how to clean rooms, check in guests, prepare guest meals, set up for conferences and so much more.

By going undercover, Argaman had the unique opportunity to get to know even more members of the Toga Team and to hear some home truths about the business. Her experience has resulted in significant and unique changes to help Toga Hospitality continue to serve its guests, look after its
team members and continue to grow well into the future.

“Companies don’t succeed; people do,” she said. “We follow this as our mantra. The reason I wanted to be involved in Undercover Boss was to look at our business through the eyes of our front line team. This was a true learning curve. I had lots of fun and have learnt vital lessons which will translate into real solutions for our business and our people so that we can better serve our guests, and our team!”

Network Ten’s Chief Programming Officer, David Mott said, “Our CEOs have been extraordinary in giving of their time. I know this has been a life
changing experience for them. What we have here is something quite special that Australians will love and embrace.”

Other companies taking part in the series include: Domino’s Pizza Enterprises, Boost Juice and Veolia Environmental Services Australia. The American series of Undercover Boss launched to 38.6 million viewers in the US, making it the highest rating premiere of a reality show on record.
Undercover Boss Australia started on Monday 18 October on TEN.

The Toga Hospitality episide is expected to air within the coming weeks.

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