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AIME 2010: Adelaide rebrands with name change

By James Wells in Melbourne

Adelaide Convention Tourism Authority has been renamed Adelaide Convention Bureau as part of a rebranding exercise that includes a new ‘bright spark atom’ logo.

The main pillars of the marketing program promote Team Adelaide as a city working together for events and also as the 20-minute city where beaches, wineries and the airport are within easy access.

Click here to hear from Adelaide Convention Bureau director of sales and marketing, Martin Radcliffe…

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