One in four Australians who’ve taken or booked an overseas trip this year, did so on impulse, according to full service travel agency, travel.com.au.
One in four Aussies are booking overseas
trips on impulse. Pictured: Hawaii
Travel.com.au general manager – brand, Lisa Ferrari said the finding came from a survey that asked 250 customers whether they’d been planning to travel overseas in 2009, and if not, what had caused their change of mind.
“Twenty-five percent of respondents said they’d made an impulse decision to travel as a result of cheaper than expected international airfares,” he said
“Fares have hit a historic low and they’re unlikely to return to these levels once the economy recovers.
“Subsequently 2009 has been a great year for opportunistic travellers, rewarding those people who remained flexible with the choice of destination and their travel dates,” she said.
Ferrari said the booking habits of Aussies travellers had differed greatly to those of previous years.
“In 2008 we saw travellers booking their travel four to six months prior to departure. In contrast, this year travellers are booking two to three months before they leave,” she said.
“Travellers who weren’t planning on travelling this year and considered moving their plans forward have really benefited on the impulse choice to travel,” Ferrari said.