Logie Awards red carpet in an ambush marketing stunt
The entourage of security bouncers, fake paparazzi and promo staff handing out free packets of M&M’s to screaming fans was organised in less than 48 hours, according to Our Boys and Girls spokesperson Peter Bauld, who received a number of phone calls from journalists wanting to know if the the prank was ‘for real’.
“Lots of screams, lots of photos. But it wasn’t until Lady Gaga rolled up in her stretched gold Hummer that the crowd went completely insane; screaming, yelling, jumping up and down, a million camera flashes went off simultaneously. Even the celebs turned around to see what was happening. Fair to say, The Logies were brought to a standstill.”