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MICE Bookings in High Demand: Virgin Atlantic


By James Wilkinson in Hong Kong

Virgin Atlantic Airways is continuing to report high demand for MICE bookings to Hong Kong from Australia despite the economic downturn and low value of the Australian dollar.


A Virgin Atlantic Airbus A340-600

“Hong Kong is still hugely popular from the Australian market as a MICE destination. So much so our MICE/groups department can barely keep up with the demand for quotes from PCOs and the like looking for a unique in-flight experience and a destination without peer,” Virgin Atlantic Airways spokesperson Nick Larkworthy told SpiceNews.

Virgin Atlantic flies daily to Hong Kong from Sydney and offers three classes of travel – Upper Class, Premium Economy and Economy. Upper Class features an onboard bar, seats that convert to flat beds, hundreds of entertainment options and limousine transfers to and from the airport.