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Global Holiday Club Targets Incentive Market

By Ian Neubauer

A new global holiday club is offering corporations access to a portfolio of luxury properties, yachts and vehicles for a fraction of the expense of ownership.

Based in New Zealand, Distinctive Holiday Homes (DHH) offers a range of corporate membership packages as staff incentives or to conduct off-site meetings and conferences.

DHH assets include a property for eight persons on Noosa Waters, a beachfront lodge situated inside a prominent Fiji resort, a hilltop lodge for ten in Queenstown, a luxuriously appointed apartment in Auckland’s Riverina district, a 12-room property that is part of the Beaver Creek ski resort in Colorado, a stunning four-bedroom log cabin situated in California’s Lake Tahoe, a villa in Tuscany that can accommodate 14, a traditional eight-room chalet in the French ski resort of Megeve, an 86-foot motor yacht that comes with three crewmen and a chef, and a 53-foot Hanse sailing yacht that can accommodate up to six guests. 

All properties come with a personal concierge, at least one luxury vehicle, a fully stocked fridge, cabinet and cellar, daily maid and laundry service and a pre-set mobile phone with preprogrammed local contact details.

“Global holiday clubs represent the fastest growing trend in the luxury travel market,” said DHH spokesperson, Anna Evans. “It’s a $2.3 billion annual business.”

Memberships and fees for global holiday clubs are tax deductible and do not attract GST.