Moreton Hire has again delivered an award winning Custom Design stand for CAT Trucks at last weeks’ Brisbane Truck Show; taking out the prize for the most Outstanding Truck Manufacture Display.
The CAT Truck stand was a clear favourite among visitors and hard to miss with its vibrant branding and innovative use of platforms. 3 CAT trucks were the highlight of the stand. Visitors to the stand could examine the under belly of an elevated truck or walk gangways to see the top side. Clear use of signage highlighted CAT’s story in a specialised timeline and the media area allowed for customer engagements and presentations.
Bruce Ferguson, senior account manager, says the stand was a triumph for CAT Trucks and for Moreton Hire.
“We worked closely with the CAT Trucks team to deliver a truly engaging and visual experience for their customers. From the brief, design, development and build, not a single detail was overlooked, culminating in a stand that was a clear stand out.”
As well as the CAT Trucks stand, the Moreton Hire Custom Design Stand team also delivered 20 more customised stands for the likes Paccar, Kenworth DAF, Bridgestone, Alcoa Wheels and York Transport.
As one of the largest shows to be held in Queensland the Brisbane Truck Show has been hailed a success with more than 37,774 visitors soaking up the atmosphere over the 4 day event. As primary show contractor, Kevin Smith, national exhibitions manager at Moreton Hire, says his team worked tirelessly to ensure the show’s success.
“We continue to strive to be the market leader in delivering infrastructure to the exhibition market and are proud to deliver another successful event for Brisbane Truck Show this year.”