Rediscover and reunite: Five reasons to host your event in Melbourne

Amid a year of pivots and changes, Melbourne’s business events industry has remained strong and is now eager to welcome groups back.

Whatever challenges are thrown Melbourne’s way, there’s a few things that will never change; its vibrant live music and arts scene, unforgettable culinary experiences, multicultural population and hidden laneways, just to name a few.

And even in a year like 2020, Melbourne’s business events credentials haven’t wavered. For the seventh year running, Melbourne was crowned Oceania’s Leading Meetings and Conference Destination at the 2020 World Travel Awards, acknowledging the city’s sophisticated event infrastructure and innovative, sustainable supply chain.

As the business events recovery gets underway, Melbourne Convention Bureau (MCB) is on hand to provide a complimentary, one-stop service for planners looking to host an event in Melbourne and to encourage planners to rediscover the much-loved city.

Here are five reasons to bring your delegate to Melbourne and reignite their love for the Victorian capital in 2021 and beyond:

1. Melbourne venues aren’t like the rest

Melbourne boasts the country’s highest concentration of conference facilities, many of which are conveniently located in the heart of the city.

The Melbourne Convention Exhibition Centre is of course one of the most renowned for business events, while Melbourne & Olympic Parks’ new venue, Centrepiece at Melbourne Park, is also poised to become favourite when it opens in 2021.

While the city is spoilt for choice with purpose-built, state-of-the-art venues, Melbourne also offers more than 80 unique venues to add that point of difference for your next event.

The Old Melbourne Gaol adds a fascinating sense of history and mystery to a corporate event, while State Library Victoria offers sophisticated spaces that will really wow delegates. For an outdoor event, Crown Aviary, perched atop the level three rooftop at Crown Towers, is a versatile venue with a difference.

MCB’s supplier search can help you choose the right venue for your next event.

AIME networking event at State Library Victoria, Melbourne
AIME networking event at State Library Victoria

2. From luxe to local, hotels are readily available

Whether its five-star luxury or a fully equipped business hotel you’re after, Melbourne certainly has every group type and budget covered.

Choose from acclaimed properties such as Crown Towers, Grand Hyatt Melbourne or Sofitel Melbourne on Collins, or opt for one of the city’s more recent arrivals, including Novotel Melbourne South Wharf or Holiday Inn Express Melbourne Southbank.

Perhaps one of the most highly anticipated openings, however, is the W Melbourne, which is set to open in February 2021 bringing ‘rebellious luxury’ to the city.

Groups seeking a true Melbourne experience can also stay in one of the many boutique-style hotels on offer, perfect for immersing delegates in the local food and art scene.

Find the perfect Melbourne accommodation for your groups here.

3. Truly Melbourne experiences await

Corporate groups come in all shapes and sizes; there are the outdoorsy types and the adventurers, right through to those who prefer to relax and unwind when the work day is done.

For the former, Australia’s first surf park, URBNSURF, offers wellness and team building activities for beginners up to advanced surfers, making it ideal for incentive itineraries. Or immerse groups in the natural wonders of the iconic granite monolith Skull Rock with Wilsons Promontory Cruises’ 2.5-hour expedition.


And for the latter, the multi-award-winning Peninsula Hot Springs is the perfect place to unwind, with thermal mineral pools, a reflexology walk, Turkish Hamam and a hilltop pool with 360-degree views.

Of course, no Melbourne event program is complete without sampling some of the region’s fine wines. Thankfully, just an hour from the city centre are an abundance of cellar doors, including Rochford Wines, a sprawling venue with event spaces, private dining areas and wine tasting and blending experiences.

MCB can create engaging and inspiring incentive programs for any group size whether it be 50 or 1,000, from once-in-a-lifetime VIP experiences to fun, adventurous team building activities.

Peninsula Hot Springs

4. Local suppliers are on hand

Whether it’s for a gala dinner, business meeting, incentive program or conference, MCB can help planners easily connect with premium event suppliers all across the city.

Now more than ever, organisers are encouraged to support local event industry suppliers, as the entire business events sector works together on its recovery.

Think about sourcing local produce for a Melbourne dinner, using a local floral stylist to create show-stopping centrepieces, or engaging with local tour guides to show your delegates the best of the city.

5. A dedicated bureau is there to assist

When organising an event or incentive program in Melbourne, consider the team at MCB your experts on all things events.

“As the business events industry starts to recover in a post pandemic world, MCB is here to help you rediscover Melbourne and support you with bringing your event to life while ensuring the safety of your clients and creating an unforgettable event,” says MCB chief executive Julia Swanson.

The team will connect you with world-class facilities, their extensive network of suppliers and give you tips only locals would know.

With over 50 years’ experience in the business events industry, MCB has a record of delivering renowned events. The team also provides a free referral service that takes care of the hard work for meeting planners by sourcing quotes from the city’s leading business events suppliers.

Find event support here for you next Melbourne event, or contact the team at

Explore Melbourne on board a scenic River Cruise

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