How the Gold Coast is bringing business events back

Stunning scenery, wide open spaces and a new support campaign are set to draw groups back to the region.

Like many destinations across Australia, Queensland’s Gold Coast felt the immediate impacts of the COVID-19 crisis, which put a halt to much of the region’s event and tourism activity.

But as the nation looks to the return of events and the easing of restrictions, the Gold Coast is forging ahead in a bid to welcome groups back to its golden beaches and stunning venues.

Australia’s favourite host

Combining stunning warm weather, coastal charm and hinterland scenery, the Gold Coast is a firm favourite for event planners all over the nation.

Add to that ultra-modern venues and internationally acclaimed hotels that are within easy walking distance, and there is no doubt the Gold Coast is an ideal destination to meet once restrictions ease and events return.

“The Gold Coast is undoubtedly Australia’s favourite host, attracting over 193,000 delegates last year who injected $570 million into the economy,” says Destination Gold Coast director of business events Shannon Thwaites.

“The city will be high on every delegate’s wishlist, particularly after months of unprecedented restrictions.”

Financial support for event organisers

To give event organisers and associations a helping hand during these challenging times, Destination Gold Coast Business Events has launched dedicated financial support to bring events back to the region.

For a limited time, the destination is offering a range of cash incentives to support meetings of all shapes and sizes.

“Prior to the pandemic, Gold Coast’s business events market share recorded a five per cent increase in 2018-19, with one in every two Queensland events hosted on the Gold Coast,” says Thwaites.

“After a gruelling start to 2020, we know decision-makers will be dreaming about meeting in a destination offering wide open spaces, stunning beaches, a warm climate and natural beauty just a stone’s throw from world-class venues and attractions.”

Under the new initiative, events booked for more than 100 delegates can receive $25,000, events with more than 200 delegates can receive $50,000 and events with 500 or more delegates can receive $100,000.

Financial support is available for new business events booked by 31 December 2020 with a minimum two night stay, held before 31 December 2022.

Destination Gold Coast’s local business events team will be on hand to offer local knowledge to help with venue proposals, itinerary planning, site inspections and delegate boosting.

As groups begin to gather again, what better place to be than the Gold Coast, surrounded by iconic beaches, a sunny outdoor lifestyle and revitalising delegate experiences.


Contact the Destination Gold Coast Business Events team to discuss your future business event and support that may be available to you.

You can apply for the business events support online or contact Kate Donohue for more details.

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