Nick Jeffrey, general manager, Gold Coast Convention and Exhibition Centre, outlines five proven strategies for building meaningful community connections.

Act as knowledge bridges

“Venues such as GCCEC are in a unique position to act as bridges between global knowledge and local communities.

“We see potential in legacy programs that involve schools, universities, First Nations communities and local businesses to amplify the long-term benefits of events.”

Support local business networks

“We provide local businesses with information on incoming visitor numbers to support them with staffing and resourcing.

“This proactive approach helps the entire destination benefit from major events.”

Facilitate charitable connections

“Many events have charitable elements that leave a positive impact on our local community.

“For example, an annual July event holds a breakfast barbecue with funds raised going to local charity – this year it was to Vinnies CEO Sleepout for the homeless.”

Reduce food waste through community partnerships

“We work with local food rescue organisations such as Foodbank, Agape and Havafeed, connecting clients directly to ensure no food goes to waste wherever possible.

“This creates tangible community benefits while addressing sustainability goals.”

Track and measure impact

“We track key metrics such as visitor spend and overnight stays, in collaboration with local tourism and economic development bodies, alongside community impact measurements to ensure legacy goals are being met.”