The business-events-specific iteration of the 25-year 100% Pure New Zealand global brand campaign “celebrates the people, places and culture that make conferences and incentives in Aotearoa New Zealand unique”.
“This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations,” says René de Monchy, chief executive, Tourism New Zealand.
The campaign encourages business events decision-makers to consider New Zealand’s mix of innovation, culture and inspiring experiences.
“We’re inviting the world to discover that New Zealand isn’t just a place you visit, it’s a place fostering deep connection, leaving you totally fulfilled,” says Penelope Ryan, global manager business events, Tourism New Zealand.
“We know a trip to New Zealand is about more than just landscapes and landmarks.
“There truly is something for every event, whether that’s learning from our leading researchers, authentic engagement with Māori culture, adventure-seeking thrills, finding total rejuvenation in nature, or enjoying our world-class culinary scene.
“Growth happens when we stretch ourselves; if you want a legendary event, you want it in New Zealand.”
Photo at top: iStock/Mumemories.
