New Caledonia has reported an increase in Australian visitor numbers for 2019, marking its fifth year of growth in the Aussie market.
For the year ending 2019, New Caledonia saw a 7.5 per cent increase in Australian visitors, making it the second largest market after France.
New Caledonia Tourism attributes the growth to its successful Feel The Pulse campaign, which included a large mural in Sydney’s Marrickville, outdoor advertising and content partnerships with media and influencers.
New Caledonia Tourism director for Australia Emilie Hess said the figures give the destination and its tourism partners a reason to be optimistic during COVID-19.
“The growth in visitation is testament not only to our hard work, but most importantly to the exceptional support of the tourism industry in New Caledonia, which provides incredible accommodation, dining and activity offerings that attract Australian visitors,” she said.
“The 2019 results come alongside early figures for 2020 showing further growth in January and February year on year – 24.3 per cent and 23.9 per cent, respectively.
“While these are anomalous times, these figures show continued interest from the Australian market for New Caledonia, and we remain optimistic.
“We are here and we look forward to welcoming Australians to New Caledonia again soon.”