Perth’s Optus Stadium is preparing to host Australia’s leading digital marketing conference, with State of Social (SOS) ‘20 set to go ahead in November.
After being postponed from June, the event is now taking place on 24 and 25 November, with approximately 450 in-person delegates and an additional 150-200 virtual delegates expected to attend.
Western Australia currently has no limit on business events, however a ‘one person per two square metre’ rule applies.
State of Social founder Meg Coffey said the event is lucky to be taking place in Perth.
“Being COVID safe and socially responsible is paramount for SOS ’20 to go ahead,” she said.
“We trust Optus Stadium and are following their lead. Luckily there’s plenty of room to spread out and adhere to any social distancing requirements.”
SOS ’20 is designed as an opportunity for marketing and business professionals to “step off the digital marketing merry-go-round to regroup, rethink and redefine digital and social best practice”.
Under this year’s hybrid format, the digital marketing conference will be open to interstate attendees through live stream and video technologies.
The hybrid format has also enabled organisers to secure international speakers, alongside a local lineup.
Speakers include international keynote Tom Goodwin, social media and content marketing expert Matthew Kobach and Instagram expert Jen Herman.