etouches announced this week it is rebranding to Aventri, with the company stating that the rebrand “embraces a new era of opportunity”.
The rebrand is a major step for Aventri in becoming the fastest growing player in the $9 billion event management software (EMS) industry. With four acquisitions in the past two years, Aventri’s growth-focused agenda includes organic growth and targeting complementary strategic acquisitions.
“Our rebranding project was ignited by the desire to take our former name and branding to the next level of our successful growth via a more thorough and strategic understanding of what our brand stands for, our commitment to our customers, and how we can be truly differentiated as a company in a highly fragmented and competitive market,” said Chalva Tchkotoua, CMO of Aventri.
The name Aventri is a result of three ideas; avenue, events, and entry. The combination of these three elements results in a re-charged identity that forges a new path by transforming the event experience through products and people, in turn, creating a new way to challenge the market.
Aventri CEO Oni Chukwu said the rebrand “conveys our current values, our vision and the future direction of the company”.
“With Aventri, event and meeting planners are better able to execute world-class events and shape an attendee’s experience unleashing the power of personal connections through meaningful meetings and events,” Chukwu said.
In addition to the name change, Aventri’s new tagline “Connect Better” conveys the company’s mission to foster deeper relationships with event, meeting and strategic marketing professionals and in turn enabling them to create deeper and more meaningful relationships with their colleagues, constituents and clients.
Events are the largest portion of the $60 billion B2B marketing budget, accounting for 24% of spend, or approximately $14 billion. Event spending is growing 6% per year, and is second only to a company’s website, as the most effective B2B marketing channel. As such, “Connecting Better” is a key component of maximizing ROI on this powerful channel.