The Melbourne Convention Bureau (MCB) took the best of Melbourne’s corporate incentive suppliers to Hong Kong for the ‘MCB Melbourne Showcase’ earlier this week.

The event showcased the Victorian capital as a premier incentive travel destination in Australia, providing valuable exposure and networking opportunities for MCB partners, with the opportunity to meet top Hong Kong based business events agents.

Over 20 agents attended the half day event and participated in presentations from MCB, Melbourne Convention and Exhibition Centre (MCEC), Southwharf Events, The Langham, Melbourne and Triumph Leisure Solutions.

Karen Bolinger, CEO of MCB said the bureau was always looking for new ways to provide value to partners, while bringing Melbourne to the world.

“This event provided a cost-effective marketing solution for MCB partners, enabling them to meet face-to-face with key influencers, resulting in new sales leads and referrals.

“With Virgin Australia launching a new direct flight between Hong Kong and Melbourne from July this year the timing is right to highlight Melbourne’s unique offering as an incentive reward travel destination,” Bolinger said.

The day commenced with a sit-down lunch, followed by a presentation from MCB Regional Director North Asia and Greater China, Jessica Chang.

Bolinger said MCB will continue to showcase Melbourne to established and emerging markets in innovative ways.

“There are many benefits in holding an event such as this. It drives sales leads for our partners, keeps Melbourne and Victoria top of mind and most importantly generates potential business for Melbourne,” she said.