Jupiters has officially transitioned to its new name and identity, becoming The Star Gold Coast as of today.
Six new food and beverage offerings, 596 refurbished hotel rooms and a luxury poolside experience are among the already completed features, signifying the start of a new era for the iconic property.
Star Entertainment Group managing director Queensland Geoff Hoggs (pictured) said the transformation was an exciting milestone in the property’s 30 year history.
“The refurbishment of our existing facilities has served as a catalyst in providing the standards of product excellence, and guest services, that The Star brand represents,” he said.
While the essence of the property will remain true to its Gold Coast roots, The Star Entertainment Group Managing Director and CEO Matt Bekier said that Jupiters’ transition to The Star Gold Coast would enable the company to drive awareness and recognition for the evolving property – as being a strong individual entity under a unified group umbrella.
“Its connection to the community and the spirit of the Coast is its point of difference, and there will be even greater emphasis on these characteristics moving forward,” Bekier added.
A new six-star luxury hotel at the front of the property will also open before the Gold Coast 2018 Commonwealth Games, and approvals have been received for an additional 200-metre hotel and apartment tower.