Overnight MICE arrivals to Hong Kong from Australia, New Zealand and the South Pacific have gone up 9.8 per cent in the first half of 2016, compared to the same period last year.
Hong Kong Tourism Board regional director Andrew Clark said, “Event organisers are becoming more aware of Hong Kong as a value-driven destination. It’s an extremely reliable city offering immaculate service, ease and accessibility and a high level of efficiency. Hotels also play a role; they’re becoming more competitive with both their rates and added value offerings.”
The Hong Kong Tourism Board has been proactive in developing the meetings and incentive segment in Australia in recent years; an area that’s also seeing an increase in overnight arrivals.
“Hong Kong is an exciting city escape for the incentive traveller. The city does sky-high dining exceptionally well, the plethora of flagship hotels offer a distinct level of luxury and what a lot of people don’t know is that it’s so easy to escape the hustle and bustle. Just 15 minutes by bus and you can be by the beach or hiking one of the many trails just beyond the city limits. The beauty about Hong Kong is it caters for a wide-range of travel experiences,” said Clark.