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Sheraton Noosa Resort and Spa to rebrand to Sofitel

sheraton-noosa-resort-and-spa-pool

Starwood has confirmed that it will no longer manage Sheraton Noosa Resort and Spa from June 12, 2016.

Spice sister publication HM received a statement that said, “Starwood has enjoyed a long and proud association with the Sunshine Coast of Queensland and will continue to stand behind its high standards of service and exceptional guest experiences at Sheraton Noosa Resort and Spa until the transition with the owner is complete, and all bookings will continue to be honoured.

“The company remains focused on its aggressive growth strategy in Australia and is committed to exploring opportunities to further expand the Sheraton brand, as well as its other brands, in the region. Starwood currently operates nine hotels in Australia including Sheraton on the Park, Sydney; Four Points by Sheraton Brisbane; Four Points by Sheraton Perth; Sheraton Port Douglas Resort and Spa; and Sheraton Melbourne.

“In the past three years, Starwood accelerated its growth by signing seven new deals including W Brisbane, The Westin Brisbane and Four Points Melbourne Docklands,” Starwood said.

In an email obtained by HM, SPG said, “As a valued Starwood Preferred Guest member, we are writing to inform you of a change in the status of the Sheraton Noosa Resort and Spa.

“As of June 13, 2016, the property will no longer be part of Starwood Hotels and Resorts Worldwide or the Sheraton brand and will no longer participate in the Starwood Preferred Guest (SPG) program.

“The new name of this hotel will be Sofitel Noosa,” the email said.

The hotel was purchased by Arthur Laundy in late 2014 for AUD$110 million and he already has a strong relationship with AccorHotels through his ownership of Novotel Sydney Manly Pacific.

 

 

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  • Richard Locke

    I think this will be a positive change for Noosa. As the landmark Hotel in town the Accor group will do more promotion. It is already very popular and they have the Sebel as well.