Qantas has enlisted the help of award-winning actor Christopher Walken to demonstrate how frequent flyers can earn points under a new Qantas Assure campaign.
Walken is the face of the launch campaign and demonstrates some of the activities members can undertake to earn Qantas Points (like steppin’, dancin’ and… walkin’).
Qantas Assure health insurance is powered by nib with a wellness program endorsed by The National Heart Foundation.
Qantas Frequent Flyers who take out a Qantas Assure health insurance policy and use the Qantas Assure App to count their steps could earn up to 70,000 Qantas Points in the first year – enough to fly from Sydney to London.
Each year depending on the level of cover, members can earn up to 15,000 Qantas Points through the App for staying active, in addition to the points they can already earn from other activities like shopping, flying and using their credit card.
Qantas Loyalty CEO Lesley Grant said the initial response to the Qantas Assure concept had been extremely positive, and matched up with research showing consumers want more value from their health insurance.
“We have more than 11 million Frequent Flyers and about a quarter of all Australians are already keeping an eye on their health through wearable technology, so we think the idea of earning points for being active will appeal to a lot of people,” she said.
“Qantas Assure helps people get value from their health insurance every day by rewarding them for simply being on the move.
“We know from trialling the Qantas Assure App that being incentivised to stay fit and healthy is popular among our members. When there are points up for grabs, members have told us they would take the stairs rather than the lift, park a few blocks away from the train station and do an extra lap of the park while walking the dog because they also know it is good for them.
“People can literally walk their way closer to their next flight by taking out Qantas Assure health insurance and earning Qantas Points by staying active. These points can be redeemed on flights as well as thousands of other rewards from hotel stays to products from the Qantas Store.”
National Heart Foundation CEO Professor Garry Jennings AO said Qantas Assure has been named as the exclusive national health insurance partner because it reinforces the health benefits of being active.
“Qantas Assure is the only health insurance membership with access to a wellness program endorsed by the National Heart Foundation,” Professor Jennings said.
“We support Qantas Assure’s innovative approach to rewarding people for being more active. Research has shown that walking for 30 minutes or more a day can reduce the risk of coronary heart disease by a third.”
Any Qantas Points earned by members through the Qantas Frequent Flyer program can be redeemed for part or all of their initial Qantas Assure health insurance policy premium.
Qantas Assure is exploring how members can be rewarded for other activities, such as swimming, cycling and yoga. The wellness program will also expand to include information on nutrition and offer workout apparel and equipment.