Altogether Perfect has now added ‘Greater Hunter Business Events’ to its marketing to position Newcastle, the Hunter Valley and Port Stephens as a one-stop conference and incentive destination.

Rebecca Morley from Destination Port Stephens, Danny Eather from the Hunter Valley Wine and Tourism Association and Nerida Worboys from the Newcastle Convention Bureau unveiled the new brand at AIME last week.

Morley said the updated image for the Altogether Perfect campaign was designed to build on its success and help it evolve as a hub for inspiration and information for business events in Newcastle, the Hunter Valley and Port Stephens.

“After proven results, the rebrand of our collaborative marketing entity from Altogether Perfect to ‘Altogether Perfect – Greater Hunter Business Events’ allows the meetings industry to quickly identify the region we proudly represent,” said Morley.

”Our revitalised and integrated website – www.altogetherperfect.com.au – is now more comprehensive, with extensive operator listings while our video shows how Newcastle, the Hunter Valley and Port Stephens offer corporate groups a perfect blend of city, country and coast – all easily accessible two hours north of Sydney or major interstate centres via Newcastle Airport.

“The rebrand reaffirms Altogether Perfect’s leadership in the business events space and positions us to help grow the region as the number one meetings destination in regional Australia,” she said.