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Fun idea: Brick-a-laide


Adelaide Convention Centre’s first ever Lego fan event attracted 25,000 people.

The success of Brick-a-laide builds on the centre’s growing reputation for creating, hosting and running popular public events to fill gaps in the conferencing calendar.

More than 20,000 tickets were sold online ahead of the event with an additional 5,000 sold on the door.

Brick-a-laide, which will now become an annual event, was held on Good Friday and Easter Saturday and featured 67 displays by 50 local and interstate modellers and creators, with California-based, internationally renowned Lego artist and instruction author Mariann Asanuma making her first Australian appearance to showcase her internationally recognised mosaics.

Adelaide Convention Centre Chief Executive Alec Gilbert said, “We knew LEGO had universal appeal but wanted to make sure the Centre created an event that would be memorable for visitors and exhibitors.

“The Centre’s Halls provided the space for exhibitors to have their work displayed in an appropriate manner and entry was staggered in hourly blocks to allow visitors browse the displays in comfort.

“Over the two days, Brick-a-laide welcomed an average of 1,500 visitors an hour to tour the exhibits before they made their way into the LEGO market to visit the ‘Brick Café’, relax and play with LEGO and grab some goodies to take home,” said Gilbert.



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