Two of Western Australia’s major sports venues have been renamed under a new sponsorship agreement with health insurer HBF.
Challenge Stadium has been renamed HBF Stadium and Arena Joondalup has become HBF Arena for the next three years.
Sport and Recreation Minister Terry Waldron said this collaboration would see the HBF brand paired with two of the State’s most visited venues to promote their joint commitment to sport and health.
In 2012-13, more than 1.8 million people walked through the doors of the two venues.
Under the agreement, HBF members will receive discounted entry to facilities at both venues.
Waldron said, “It is hoped that this collaboration between VenuesWest and HBF will encourage more West Australians to rediscover WA’s most iconic sport and recreational venues,” Mr Waldron said.
Revenue generated from the use of these venues is used to support high-performance sport, local community groups and enhance VenuesWest’s facilities.