EEAA Chief Executive Joyce DiMascio has announced a line-up of top marketing talent for the EEAA 2013 Conference to be held next Tuesday, November 26. The conference is open to the whole events sector.
Mumbrella content director and founding editor Tim Burrowes
Mumbrella content director and founding editor Tim Burrowes will join Clemenger BBDO executive planning director Al Crawford, MJW head of strategy Scott Davis and Informa Exhibitions Australia ceo Harvey Stockbridge to help the industry understand how to get a bigger share of the marketing dollar.
DiMascio said, “We’ll also be looking at latest trends in data-driven marketing and what the industry must do to remain compliant when privacy laws change next year.”
ADMA ceo Jodie Sangster will address the topic of Data Driven Marketing Trends2and ADMA lawyer Daad Soufi will run a workshop on Compliance and the New Privacy Laws.
The program will also address the ‘fine line’ walked by exhibition directors in the complex stakeholder and partner world.
Paul Baker from Reed Mining Events will join exhibition managers Minnie Constan (Fine Food Expos, Diversified Exhibitions) and Tony Francis (Informa Exhibitions) to discuss show delivery against a backdrop of highly diverse stakeholders including government agencies, associations, as well as foreign embassies and Governments.
Later that evening the industry will gather in the Parkside Ballroom at the Sydney Convention and Exhibition Centre for the 2013 Awards for Excellence gala event, the last gala dinner at the SCEC.