Jetset Travelworld Group (JTG) unveiled its new helloworld concept store at the 2013 JTG owner and manager’s conference held at the Melbourne Convention and Exhibition Centre last week.

The unveiling coincides with the rollout of refreshed signage to helloworld stores around Australia. Over 100 locations will receive the new branded elements before the end of the year, with full store upgrades to reflect the concept set to begin in 2014.

JTG ceo Rob Gurney said, “We’ve designed the new helloworld stores to be bright, open and inviting. For example, every store will have areas for customers to conduct their own research should they choose to. Our experienced consultants will be on hand to provide them with inspiring and personalised travel options as they require it.”

Gurney says he expects the innovative and modern store designs to drive increased traffic flows, sales and repeat customer visits for helloworld outlets around Australia.

To align with the new-look stores, helloworld will introduce updated brand collateral and new advertising campaigns to reflect its fresh, contemporary approach shortly.